SOCIAL MEDIA

STANLEY 1913

Strategize, plan, and execute all social media posts for the brand.
Manage Community Management team and oversee their handling of consumer comments and DMs where CS is needed.
Responsible for building and nurturing communities around the Stanley brand through targeted and engaging marketing strategies.
Collaborate with cross-functional teams, agencies, and individual creators to produce content that resonates with our target audiences.
Create and maintain processes for consumer messaging moments such as product announcements and launches, crisis comms, and general FAQ’s.
Identify opportunities to engage our community both online and offline - engaging on social, sending surprise and delights, running giveaways.
Leverage various channels to reach and build relationships with our consumers including Facebook groups, pop-up events, and social media interactions.

Manage corporate social media pages.
Doubled @cricut's following on Instagram from 600K to 1.2 Million followers in 18 months.
Grown @cricut TikTok account from 24K followers to over 300K in less than 7 months.
Produce new, on-trend TikTok and Instagram Reels content each week - over 50 pieces of video content have garnered more than 50 million views thus far.
Create engaging social media content for Instagram stories and static posts.
Manage content and posting schedule for product launches and brand marketing campaigns across Instagram and TikTok.
Write compelling educational content for the Cricut blog.

Managed the Shoppe’s Instagram account and other social media channels, cultivating a community, working with influencers, promoting Shoppe activities and brand awareness, driving sales, and increasing following by 300%.